Privacy Policy

1. Introduction

At Mart-24, we are committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our e-commerce platform services.

2. Information We Collect

2.1 Personal Information

We may collect personal information that you provide directly to us, including:

• Name and contact information (email address, phone number)
• Business information (business name, address, tax information)
• Payment information (processed securely through third-party providers)
• Account credentials (username, password)
• Store content (product information, descriptions, images)
• Instagram account connection details and permissions you grant to enable social commerce features
• Auto-DM configuration data such as reel-to-product mappings and linked product URLs

2.2 Automatically Collected Information

We automatically collect certain information when you use our services:

• Device information (IP address, browser type, operating system)
• Usage data (pages visited, time spent, features used)
• Cookies and similar tracking technologies
• Analytics data (sales performance, customer behavior)
• Webhook and platform event data related to Instagram comments, message delivery, and feature activity logs

3. How We Use Your Information

We use the collected information for various purposes:

• To provide and maintain our e-commerce platform services
• To process payments and manage billing
• To communicate with you about your account and services
• To provide customer support and technical assistance
• To improve our services and develop new features
• To send important updates and notifications
• To comply with legal obligations
• To prevent fraud and ensure security
• To connect your Instagram account and maintain permissions required for the auto-DM feature
• To let you map Instagram reels or posts to product links and manage that configuration
• To receive comment webhook events and send automated direct messages containing your configured product links
• To monitor message delivery, troubleshoot failures, and enforce platform safety requirements

4. Information Sharing and Disclosure

We do not sell, trade, or rent your personal information to third parties. We may share your information in the following circumstances:

• Service Providers: With trusted third-party service providers who assist us in operating our platform
• Payment Processors: With payment processors to handle transactions securely
• Platform Partners: With Meta, Instagram, and related platform providers as needed to enable account connection, comment webhooks, and DM delivery
• Legal Requirements: When required by law or to protect our rights and safety
• Business Transfers: In connection with a merger, acquisition, or sale of assets
• Consent: When you have given us explicit consent to share your information

5. Data Security

We implement appropriate security measures to protect your personal information:

• Encryption of data in transit and at rest
• Secure servers and databases
• Regular security audits and updates
• Access controls and authentication
• Employee training on data protection

However, no method of transmission over the internet or electronic storage is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.

6. Data Retention

We retain your personal information for as long as necessary to:

• Provide our services to you
• Comply with legal obligations
• Resolve disputes and enforce agreements
• Improve our services

When you delete your account, we will delete or anonymize your personal information, except where we are required to retain it for legal or business purposes.

For the auto-DM feature, this may include deletion of connected Instagram account references, reel-to-product mappings, webhook logs, and DM activity records that we control, while certain records may be retained where required for security, billing, compliance, or dispute resolution.

7. Your Rights and Choices

You have certain rights regarding your personal information:

• Access: Request access to your personal information
• Correction: Request correction of inaccurate information
• Deletion: Request deletion of your personal information
• Portability: Request transfer of your data to another service
• Opt-out: Opt out of marketing communications
• Restriction: Request restriction of processing

To request deletion of your account data or data related to the Instagram auto-DM feature, email [email protected]. You can also review our instructions at /data-deletion.

8. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to enhance your experience:

• Essential Cookies: Required for basic website functionality
• Analytics Cookies: Help us understand how you use our services
• Marketing Cookies: Used to deliver relevant advertisements
• Preference Cookies: Remember your settings and preferences

You can control cookie settings through your browser preferences. However, disabling certain cookies may affect the functionality of our services.

9. Third-Party Services

Our platform may integrate with third-party services. These services have their own privacy policies, and we encourage you to review them:

• Payment processors (Razorpay, Stripe, etc.)
• Analytics services (Google Analytics, Mixpanel, etc.)
• Email service providers
• Social media platforms, including Meta and Instagram
• Cloud storage providers

10. International Data Transfers

Your information may be transferred to and processed in countries other than your own. We ensure appropriate safeguards are in place to protect your information in accordance with this Privacy Policy.

11. Children's Privacy

Our services are not intended for children under 13 years of age. We do not knowingly collect personal information from children under 13. If you are a parent or guardian and believe your child has provided us with personal information, please contact us.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last updated" date. We encourage you to review this Privacy Policy periodically.

13. Contact Us

If you have any questions about this Privacy Policy or our data practices, please contact us: